Branding Your Family Business After The Pandemic
Published on 2022-11-02 by R. Travis Coley, Ann Marie Liotta and Charlie J. Carr
The COVID-19 pandemic has altered the business landscape, resulting in both demand shock and supply disruption. In a matter of weeks, we moved from growth and expansion to a full stoppage of non-essential activities, along with universal concern about the health of our families, friends and co-workers.Once the coronavirus pandemic...